As the co-founder of three start-ups, Micah Rosenbloom said he learned early on how important it is to achieve an equilibrium in the entrepreneur-venture capital relationship. Rosenbloom's first company Handshake.com offered web software that enabled consumers to automatically schedule services with a variety of service businesses. But the company strayed from its original mission and attempted to build a big web front-end to drive customers to its business customers. In the end, this proved cost-ineffective and was dropped. "After raising over $20M in financing, I realized we may have overfunded the business," Rosenbloom recalls.
"I learned a lot then that I applied to the founding of Brontes," referring to the dental imaging company that he co-founded with Founder Collective partner Eric Paley. "You have to be extremely disciplined. You have to be careful not to become too dependent on venture capital and build a real business." But fortunately, Brontes was allowed to grow on its own, on a trim budget, before it was sold.
Before entering the start-up world, Rosenbloom put in time at the Endeavor talent agency in Los Angeles. There, he briefly worked as an assistant to one of the agents at the agency famed for being the backdrop of the HBO hit series Entourage ("I was Lloyd, essentially," Rosenbloom says). "Hollywood is surprisingly similar to venture capital," he remarks. "It's about bringing the script, the star, and some of the writers together around a great project."
Rosenbloom sees Founder Collective's advantage as its ability and willingness, as a committed early-stage investor, to play an active role in supporting and digging into the endeavors it backs, rather than sitting passively by and hoping for the best. "We're really hands-on guys," he says of Founder Collective's founding partners. "We're not career investors, we're start-up guys. With early-stage stuff, you can get really hands-on, and put things together and shepherd things along, and I think we're in a good position to do that. I think the strategy plays really well to our strengths." He also noted Founder Collective's advantage vis-a-vis larger funds: "there's a gap in terms of where the funding is. Big funds have to go after big deals, but we're not such a small fund that we can only put in $200,000--we can go quite a bit further."
In late 2010 Micah helped co-found Sample6, a company developing breakthrough technologies to better protect the food supply. "I've tried to stay away from following trends and build stuff that has a tangible impact on humanity."
Having built 3 start-ups and raised 4 rounds of venture capital, Micah has now joined Founder Collective full-time to lead the NYC office. “The NY scene is truly energized right now, and I want to help entrepreneurs built the next generation of great companies here and beyond.”