Hire Your ICP
To build an enduring brand, founders must ask themselves over and over: Would this new hire sharpen our compass or dilute it?
Amanda Herson
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Can AI Agents Have Human Instinct?
When everyone optimizes for the same signals, non-obvious founders and out-of-favor categories get screened out before the first meeting.
How to Pivot Without Breaking Your Startup
Change is inevitable. Chaos is optional.
Creation Is Cheap. Editing Is the Superpower.
Founders are now editors-in-chief of UX, and they must be ruthless curators.
VC = “Very Candid”
An investor who never makes you mad won’t help you make money.
Why Doesn’t Apple Own AI? And What Does that Mean for Founders?
On paper, Apple has all the prerequisites to build the ultimate personal agent, and yet…Apple isn’t a serious AI player. Why?