AI Content and Infinite Segmentation: Why DTC Brands Must Go IRL
The more individualistic digital content becomes, the more we’ll crave IRL engagement that brings together communities.
Amanda Herson
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13 AI Recs from Top Consumer Founders
We hosted a forum of top consumer founders in NYC, from a brand launched last month to a company doing 9 figures in revenue. Here’s what they cited as their favorite AI tools right now.
Debates Over Updates: A Board Meeting Cheat Sheet
If your next board meeting is approaching, figure out the single most important decision you’re facing. Then structure everything around that.
Hire Your ICP
To build an enduring brand, founders must ask themselves over and over: Would this new hire sharpen our compass or dilute it?
Can AI Agents Have Human Instinct?
When everyone optimizes for the same signals, non-obvious founders and out-of-favor categories get screened out before the first meeting.
How to Pivot Without Breaking Your Startup
Change is inevitable. Chaos is optional.