You Don’t Need a Bigger Budget to Look Like a Bigger Company
You just need to spend where your budget reads as authority.
Amanda Herson
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Dumb Hardware Depreciates. Smart Hardware Compounds.
The best hardware companies now run like software businesses with a physical wedge into your home.
How Do You Spot a Great Founder Before the Metrics Show It?
The best founders watch faces, not dashboards.
What Do Humans Do Now?
In defense of conviction over consensus.
A Cautionary Tale on Choosing Co-Founders
If you’re considering starting a company, beware the ‘shotgun wedding.’
AI Content and Infinite Segmentation: Why DTC Brands Must Go IRL
The more individualistic digital content becomes, the more we’ll crave IRL engagement that brings together communities.