How Sarah Kauss bootstrapped a billion-dollar bottle startup
If you work in tech or have attended a conference over the last ten years, you’ve likely come across S’well water bottles. Sarah Kauss, an accountant turned entrepreneur, invented the iconic, insulated vacuum flask as a sustainable and stylish alternative to single-use plastic water bottles. Sarah launched the product in 2010 with $30,000 in savings and grew the company to over $100 million in revenue annually while turning hydration into a form of sustainable haute couture. And she did it without a drop of venture capital.
